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OverviewOffering a highly accessible account of trademark and unfair competition law, this text contains the key cases that define the scope and limits of trademark law, set against a comprehensive historical background. The theme of the book is that trademark law should enhance consumer welfare. The book provides: Extensive notes and questions following the major cases and also at the end of each chapter The most up-to-date material on every aspect of trademark law, including a chapter covering trademarks on the Internet Detailed treatment of both the theory and the reality of trademark law and practice Full Product DetailsAuthor: Joseph LunneyPublisher: West Academic Publishing Imprint: West Academic Press Dimensions: Width: 19.00cm , Height: 3.50cm , Length: 25.40cm Weight: 1.497kg ISBN: 9780314907028ISBN 10: 0314907025 Pages: 277 Publication Date: 01 October 2010 Audience: General/trade , General Format: Hardback Publisher's Status: Unknown Availability: In Print Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |