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OverviewFull Product DetailsAuthor: Ogechi Adeola (Pan-Atlantic University, Nigeria)Publisher: Emerald Publishing Limited Imprint: Emerald Publishing Limited Dimensions: Width: 15.20cm , Height: 1.60cm , Length: 22.90cm Weight: 0.528kg ISBN: 9781804557631ISBN 10: 1804557633 Pages: 272 Publication Date: 16 August 2023 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsThis unique collection of case studies across multiple sectors and regions in Africa presents a compelling resource for the advancement of indigenous knowledge and business practices on the continent. It provides an invaluable Africa context-specific resource to inform knowledge development about African businesses, ensure socio-economic advancement, preserve cultural heritage, achieve sustainability and enhance business decision-making in the continent. -- Prof. Nathaniel Boso, Dean of KNUST School of Business and O.R. Tambo Africa Research Chair in Entrepreneurship and Employability Author InformationOgechi Adeola is a Professor of Marketing at Lagos Business School, Pan-Atlantic University, Nigeria. In addition, she serves as a member of the Governing Board of University of Kigali, Rwanda. Her multi-dimensional research focuses on advancing knowledge across the intersection of marketing, entrepreneurship, tourism, and gender. She is the editor of the book, Indigenous African Enterprise: The Igbo Traditional Business School (I-TBS), published in 2021 by Emerald Publishing Limited. Tab Content 6Author Website:Countries AvailableAll regions |
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