Overview

Spanning over a century of global health crises, Case Studies on Pandemic and Epidemic Communication Campaigns examines 25 case studies across 12 major pandemics and epidemics that shaped public health communication and all types of organizations in both the public and private sectors. Each chapter begins with the historical context when the health crisis occurred to help readers understand the overall magnitude of the health crisis, treatments, media, and available communication tools. Each case study contains a complete overview and details (situation analysis, objectives, strategies, tactics, implementation, results, and measurement), about a specific communication campaign to address the health crisis, as well as theoretical principles and insightful questions to hone critical thinking skills. The book also addresses ethics, social inequities, xenophobia, discrimination, fearmongering, misinformation, and vaccine hesitancy. The case study method is a crucial pedagogical tool for educators and practitioners to make sense of past and present health crises and learn about the similarities and parallels between communication methods and theoretical principles applied across epidemics and pandemics. The book will appeal to students and academics in public health and crisis communication programs as well as academic associations in communication and crisis management, public relations practitioners, and members of the leading communication industry groups.

Full Product Details

9781032561998

Table of Contents

Reviews

“This case study book is unlike any other […] Professor Flowers and Young bring their professional and academic experiences to produce a book that combines history, theory, and ethics of cases and compels users to think outside the box.” Amiso M. George, Texas Christian University, USA “Buckle up and indulge. This book equips PR practitioners and students with strategies for navigating culturally informed solutions and diverse approaches, such as community-led initiatives and innovative communication strategies to ensure business resiliency.” Saud Alsulaiman, King Saud University, Saudi Arabia “It is timely, interdisciplinary, and appropriate for both undergraduate and graduate audiences in health and corporate communication. The case study approach makes it a must-read for any communication practitioner seeking crisis and risk communication analysis and best practices.” David P. Burns, Salisbury University, USA “This book, which compares communication campaigns on public health crises and risks across time, countries, and disciplines, is long overdue. The authors effectively integrate theory and practice in health-related risk and crisis communication, offering a unique comparative and global perspective that is highly relevant to scholars, students, and practitioners alike.” Andreas Schwarz, Ilmenau University of Technology, Germany “The use of case studies in a course allows students to engage in active learning, specifically in the areas of research, problem solving, critical thinking, creativity and reflection. This book connects theory to practice and lends itself to creative groups and individual activities.” Terry L. Rentner, Bowling Green State University, USA ""It is such an important volume for both practitioners and scholars. Indeed, 'those who cannot remember the past are condemned to repeat it,' and this book is written specifically to learn from the history to be better prepared for public health crises in the future."" Pavel Rodin, University of Gothenburg, Sweden

Author Information

Arhlene A. Flowers, formerly a public relations executive based in New York City and Toronto, is a professor in the Advertising, Public Relations, & Marketing Communications degree program at Ithaca College, United States. Cory L. Young is a professor in Ithaca College’s Department of Strategic Communication, where she has taught 23 different courses on crisis communication, stakeholder relations, and other communication topics.

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