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OverviewIn 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the waste and personality worship of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace. Full Product DetailsAuthor: Bob Lutz , Norman DietzPublisher: Tantor Audio Imprint: Tantor Audio ISBN: 9798200092178Publication Date: 15 June 2011 Audience: General/trade , General Format: Audio Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviews"Norman Dietz provides a steady-paced, documentary-style approach to this intriguing material. Lutz's comments will appeal to anyone interested in the fascinating world of auto manufacturing.-- ""Library Journal Audio Review""" Author Information"Bob Lutz held senior leadership positions at GM, Ford, Chrysler, and BMW over the course of an unparalleled forty-seven-year career, culminating in his vice chairmanship of General Motors from 2001 to 2010. He is the bestselling author of Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company. Norman Dietz is a writer, voice-over artist, and audiobook narrator. He has won numerous Earphones Awards and was named one of the fifty ""Best Voices of the Century"" by AudioFile magazine. He and his late wife, Sandra, transformed an abandoned ice-cream parlor into a playhouse, which served ""the world's best hot fudge sundaes"" before and after performances. The founder of Theatre in the Works, he lives in Lancaster, Pennsylvania." Tab Content 6Author Website:Countries AvailableAll regions |
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