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9780190073350

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Loren Collingwood's book addresses a timely and important question of the strategies used by White candidates to appeal to the increasingly diverse electorate in the U.S. His theory of crossracial mobilization offers a nuanced approach to understanding the conditions under which this strategy can be successful in appealing to Latino voters. His research encourages future scholars to consider how future campaigns will evolve due to the nation's changing demographics. -- Marisa Abrajano, author of Campaigning to the New American Electorate: Advertising to Latino Voters Collingwood's study is a theoretically, methodologically, and historically rich journey into crossracial campaign appeals. Drawing on the literature in Latino politics, race politics, communication, and political behavior, the book investigates the why, how, and to what effect do white candidates employ appeals to minority interests and cultural identity. -- Alexandra Filindra, University of Illinois at Chicago Collingwood provides a pathbreaking, indepth, and highly persuasive account of crossracial mobilization, identifying when and where candidates reach across racial lines and why they succeed, or fail, in those efforts. A mustread for anyone wishing to understand elections in the United States, now and in the nearfuture. -- Stephen P. Nicholson, University of California, Merced This book is a must read for anyone interested in US elections in 2020 and beyond. Diving deep both into historical crossracial mobilization and contemporary politics in the US, the content is not only about race and ethnicity, but at its heart, the changing dynamics andAdemographics of campaigns and elections that give rise to American democracy. Readers will not be disappointed. -- Caroline Tolbert, coauthor ofADigital Cities: The Internet and the Geography of Opportunity

Author Information

Loren Collingwood is Associate Professor in the Department of Political Science at the University of California, Riverside. He is the co-author of Sanctuary Cities: The Politics of Refuge, and more than 26 journal articles. His research and teaching interests include American politics, political behavior, immigration, race and ethnic politics, and political methodology.

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