Overview

Campaign Advertising and American Democracy explores the relationship between exposure to political advertisements and voter behavior.  Contrary to widely held beliefs,  political ads do not turn people off to politics.

Full Product Details

Author:   Michael M. Franz ,  Paul B. Freedman ,  Kenneth M. Goldstein ,  Travis N. Ridout
Publisher:   Temple University Press,U.S.
Imprint:   Temple University Press,U.S.
Dimensions:   Width: 15.20cm , Height: 0.80cm , Length: 22.90cm
Weight:   0.299kg
ISBN:  

9781592134564

ISBN 10:   1592134564
Pages:   216
Publication Date:   15 November 2007
Audience:   Professional and scholarly ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Awaiting stock  
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Table of Contents

Campaign Advertising and American Democracy Table of Contents Chapter  1 --  The Whipping Boy of American Politics - 1 Chapter 2  -- Campaign Ads as Information Supplements - 17 Chapter 3  -- Measuring Exposure to Campaign Ads - 42 Chapter 4 -- Tracking the Volume and Content of Political Advertising - 59 Chapter 5 -- What, When, and Where: Making Sense of Campaign Advertising - 77 Chapter 6 -- What Did They Know and When Did They Know It? - 98 Chapter 7 -- Campaign Advertising and Voter Attitudes toward the Political Process - 123 Chapter 8 -- Campaign Advertising and Citizen Participation - 144 Chapter 9 -- Advertising Tone and Political Engagement - 159 Chapter 10 -- Campaign Advertising and American Democracy - 180 Appendix A -- Assessing the Validity of the CMAG Tracking Data - 194 Appendix B -- Assessing the Reliability of the Storyboard Coding - 196 Appendix C -- Data Set and Variables - 203 References -- 270

Reviews

This is a significant achievement Michael Hagen, Temple University The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential. Choice Franz et. al...make major new empirical contributions...[They] have blazed impressive trails in the study of campaign advertising and laid important foundations. Political Science Quarterly [T]hose interested in contemporary political campaigns and the way in which they are conducted...should look at this book in detail... In conclusion, the authors clearly argue that political advertising can help contribute to a healthy democracy. Medienwissenschaft, Issue 4, 2008 [I]ts methodological and substantive contributions are significant. Campaign Advertising will enjoy preeminent standing in the literature and become a proseminar staple given its scope, creative methodology, care given to situate the findings in existing literature...it is ideal for graduate students and established academics... Franz et al.'s Campaign Advertising represents the most comprehensive contribution to one of the most robust debates in our field. Perhaps it will inspire another APSA 'showdown' on questions that are so vital to the health of American democracy. - The Journal of Politics, April 2009

The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential. - Choice

This is a significant achievement Michael Hagen, Temple University The essence of this argument has been advanced before but never with nearly this depth and quality of data. This book is required reading for scholars interested in political campaigns. Summing Up: Essential. Choice Franz et. al...make major new empirical contributions...[They] have blazed impressive trails in the study of campaign advertising and laid important foundations. Political Science Quarterly [T]hose interested in contemporary political campaigns and the way in which they are conducted...should look at this book in detail... In conclusion, the authors clearly argue that political advertising can help contribute to a healthy democracy. Medienwissenschaft, Issue 4, 2008

Author Information

Michael M. Franz is Assistant Professor of Government and Legal Studies at Bowdoin College.  His research interests include political advertising, interest groups politics, campaign finance reform, and mass media.  He has published articles in American Journal of Political Science, Political Communication, Political Analysis, Political Behavior, and Social Science Quarterly. Paul B. Freedman is Associate Professor in the Department of Politics at the University of Virginia.  His work has appeared in the American Journal of Political Science, Journal of Politics, Public Opinion Quarterly, Political Communication, Campaigns and Elections, and Slate. Since 2000, he has been an election analyst for ABC News in New York. Kenneth M. Goldstein is Professor of Political Science at University of Wisconsin-Madison.  In addition to publishing widely in academic outlets, his reputation for unbiased and non-partisan analysis has made him a favorite source for the national news media.  He has appeared on numerous network and cable news broadcasts as well as being quoted extensively in The New York Times, The Washington Post, and The Wall Street Journal.  He is currently a member of the ABC News Election Night Decision team. Travis N. Ridout is Assistant Professor of Political Science at Washington State University in Pullman. His research on political campaigns and advertising has appeared in the American Journal of Political Science, Political Behavior, The Annual Review of Political Science and several other journals. He also has served as an election night consultant for CBS News.

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