Overview

Transform your nonprofit's approach to fundraising with the power of human-centered strategies In Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Impact, author Tammy Zonker delivers a compelling discussion about the crossroads at which the nonprofit sector finds itself. Here, traditional fundraising approaches are no longer sufficient to tackle the complex challenges of nonprofit organizations and the communities they serve. This book helps fundraisers, nonprofit leaders, and advocates find common ground by uniting around shared values and focusing on human-centered practices that empower communities and build genuine connections. The value of Calling All Heroes lies in its unique mix of donor-centered and community-centered models. It offers practical guidance to enhance nonprofit impact through genuine relationship-building. By embracing these strategies, readers can work towards a future where every mission is fully funded, and communities thrive. Inside the book: Discover innovative fundraising strategies that unite donor and community objectives Learn how to build and sustain genuine connections in the nonprofit sector Empower your team with the tools to achieve ambitious fundraising goals Calling All Heroes is an essential read for fundraisers, nonprofit and community leaders, volunteers, and advocates who are eager to make a real difference. By leveraging a human-centered approach, this book equips readers with the inspiration and strategies needed to transform their communities for the better.

Full Product Details

Author:   Tammy Zonker
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
ISBN:  

9781394338597

ISBN 10:   1394338597
Pages:   272
Publication Date:   11 November 2025
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Awaiting stock  
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Table of Contents

Foreword ix Introduction xi PART I Foundations and Evolution of Fundraising 1 Chapter 1 The Evolution of Fundraising: How We Got Here 3 Chapter 2 Navigating Donor-Centered Fundraising: Principles, Challenges, and Ethical Considerations 15 Chapter 3 Community-Centered Fundraising: Reimagining Philanthropy for Equity and Justice 31 Chapter 4 The Need for a New Approach: Human-Centered Fundraising 51 PART II Human-Centered Fundraising in Practice 67 Chapter 5 Assembling the Heroes: Building a Diverse Fundraising Team 69 Chapter 6 The League of Heroes Paradigm: Unity in Diversity 89 Chapter 7 Crafting the Narrative: Storytelling in Human-Centered Fundraising 113 Chapter 8 Navigating Power Dynamics in Human-Centered Fundraising 131 Chapter 9 The Hero’s Journey: Implementing the Human-Centered Model 141 Chapter 10 AI: The Responsible and Beneficial Sidekick in Human-Centered Fundraising 165 PART III Challenges, Measurement, and the Future 189 Chapter 11 Navigating the Challenges: Overcoming Resistance to Change 191 Chapter 12 Measuring Impact: Metrics for a New Era of Fundraising 203 Chapter 13 The Future of Fundraising: Trends and Predictions 221 References 241 Bibliography 243 Acknowledgments 245 About the Author 247 Index 249

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Author Information

TAMMY ZONKER is a fundraising strategist, AFP Master Trainer, and international speaker who has coached, trained, and led nonprofit teams to collectively raise over $1 billion, including a single gift of $27.1 million. She was the Chief Philanthropy Officer at The Children’s Center in Detroit for nine years and currently serves as the President at the Modern Institute for Charitable Giving. She also contributes to advancing the fundraising profession through her involvement with the Fundraising.AI Global Advisory Council and Forbes Nonprofit Advisory Council.

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