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"""Tom's innovative approach to applying Outcome Driven Innovation and Jobs To Be Done theory to his Shot Calling framework will help anyone, at any level, move up the ladder and win more!"" -Anthony W. Ulwick Founder of Strategyn, Author of What Customers Want Greatness-Now Available to the Many, Not the Few Let's face it. Business is hard. It's harder when leadership plays politics, teams talk past each other, and no one draws up a cohesive plan to achieve the targets your livelihood depends on. Doing your job is all but impossible when the boss blames everyone else for falling short. But what if any businessperson could right the sinking ship? Get everyone on the same page? Control business outcomes? Even without an MBA or C-level role? Self-directed success is now available to anyone willing to ""call your shots."" In Call Your Shots: A Uniquely Workable Approach for Demystifying the Universal Laws of Business, Creating Winning Strategy, Unlocking Value, Unifying Teams, Avoiding Peril, and Making You Unstoppable, former individual contributor turned C-level leader Thomas J. Miller gives businesspeople a common, unifying business language to solve all problems and achieve any objective. Call Your Shots highlights the five shots anyone must call to maximize the chance that you win. This separates Shot-Callers who are in control of their destiny from those who are simply making it up as they go. Each shot requires thoughtfulness and dedication: Moonshot-How do you unlock value, avoid peril, and create winning strategy? Kill Shot-Are you making and keeping the right promises to customers? Money Shot-How do you plan for success and win more? Three-Point Shot-How do you help teammates take and make the big shot? Whole Shot-Can you get no-BS buy-in from everyone who matters? Call Your Shots is a uniquely workable system to manufacture success, democratize power, and get everyone on the same page from the entry-level to the C-suite."

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9781735790619

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Thomas J. Miller is a world-class cybersecurity executive and alumnus of Trend Micro, Malwarebytes, and Zscaler. For over thirty-five years, Tom has led sales, marketing, product management, and P&L growth for both public corporations and startups. He has repeatedly led companies through industry IT inflection points, has created scalable go-to-market strategies, and has successfully managed enterprise-wide transformations. Tom's achievements include: - Leading all sales, channel, business development, e-commerce, retail, service provider strategy and go-to-market activity at a high-velocity security company, spanning enterprise, SMB, and consumer security solutions, resulting in 400+ percent growth in three years and a 5x valuation increase in eighteen months. - Driving strategic planning and M&A development, all US go-to-market strategy, sales and marketing operations, and key growth initiatives with established industry players. One roadmap resulted in this segment going from -10 percent YoY growth to +25 percent. - Delivering 70 percent growth every year, more than 2x the industry growth rate. - Receiving 14 Presidents Club Awards, 3 Chairman's Club Awards, and 3 Sales Rep of the Year Awards. - Participating in three successful IPOs driven by key customer successes. - Completing 50+ weeks of postgraduate professional education/training. Tom's first book, Call Your Shots: A Uniquely Workable Approach for Demystifying the Universal Laws of Business, Creating Winning Strategy, Unlocking Value, Unifying Teams, Avoiding Peril, and Making You Unstoppable, teaches business professionals in any role or industry how to earn a seat at the table, get everyone on the same page, and become a Shot Caller-someone who sets and hits targets in the five core business areas of strategy, marketing, sales, performance, and operations. Create a culture of Shot Callers at www.ShotCallerSystem.com.

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