Overview

The real estate game moves fast and mortgage professionals need to keep up. As more and more home buyers sidestep local professionals in favor of online services, mortgage professionals dependent on referrals can be left with no business in sight. Seasoned mortgage pros and those entering the business for the first time need these critical secrets to maximizing success and generating new loan opportunities. Bypassed is your how-to business guide to adopt the brand-building tactics that work in today's real estate market. In this action-oriented playbook, you'll learn: How to build vital brand visibility online to generate influence in your community. Why just having a Facebook business page isn't enough and how to harness the power of LinkedIn, Twitter, and Instagram so you don't miss a lead. The 10-step checklist you need to get more quality online reviews. How to become a legendary lead master with proven systems designed to convert opportunities to sales! The entire roadmap on how to create an unforgettable customer experience from the first call. Social media marketing, successful campaigns, and brand building are simpler than you think. Put technology to work for your business and increase your digital visibility in easy steps. With these smart solutions, your traditional sales business will thrive in the new real estate landscape.

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9781734578300

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Alec Hanson is a contemporary leader in the mortgage industry with over 15 years of proven experience and expertise. He began his career in origination in 2004 and grew a successful branch network in Orange County, California funding over one billion dollars as a branch in 2010. In addition, over his career he's received numerous awards, including 2004 Rookie of the Year by Scotsman's Guide and HouseWire's Rising Star award in 2017 and 2019. Alec is currently Senior Vice President of Production for loanDepot(R) where he oversees approximately four billion dollars in annual production. He authored loanDepot's Modern Lending Playbook, which empowers traditional mortgage professionals to adapt their skill sets to modern markets. Alec lives in Costa Mesa, California with his wife of 15 years, Erica, and kids, Phoenix and Scarlett. He is also a self-proclaimed comic book nerd, online gamer, and avid CrossFitter at the gym he founded in 2008. Find him on YouTube or at AlecHanson.com, or check out his Modern Lending podcast to learn more.

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