Overview

This volume, the first to deal with the study of consumers' and buyers' mental processing of information prior to choice, brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

Full Product Details

Author:   Michael L. Ray ,  Michael L. Ray
Publisher:   The University of North Carolina Press
Imprint:   The University of North Carolina Press
Edition:   New edition
Dimensions:   Width: 15.60cm , Height: 2.50cm , Length: 23.50cm
Weight:   0.333kg
ISBN:  

9780807896891

ISBN 10:   0807896896
Pages:   434
Publication Date:   30 January 2011
Audience:   Professional and scholarly ,  General/trade ,  Professional & Vocational ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Out of print, replaced by POD  
We will order this item for you from a manufatured on demand supplier.

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