Overview

It's an $81 billion market. And most of it is hiding under the bathroom sink. Tired of spending money on products that don't work? Frustrated because you can't figure out WHY? Busting the Beauty Industry gives you a look into the whole hair product beauty industry marketing game and its traps. Learn a few simple secrets and ensure you never waste a single dollar of your hard-earned money on products full of empty promises and misleading marketing campaigns ever again. Features include: THE HAIR PRODUCT GRAVEYARD: Knowingwhythe collection of shampoos, conditioners, styling products, finishers, deep treatments, and other potions you've purchased over the years, but abandoned after one or maybe just a few uses because they didn't work for you, have taken residence under your bathroom sink. UNDERSTANDING THE MARKETING GAME: Learninghow the marketing game is played within the beauty industry and the rules you need to learn so you can see past the fluff of the word hype designed to sell you product, regardless if it is good for you or not. DEBUNKINGHAIR MYTHS: Exposingcommon hair myths used by the beauty industry tofoster uncertainty and rattle self-esteem, which helps the beauty industry increase product sales. THE END GAME: CHOOSING A PRODUCT.Putting it all together soyou can pick the right products for your particular hair characteristics without ever, ever falling prey to the marketing game again. Tiffany's clear and inspirational education will empower you to take control of your own hair destiny and learn how to make intelligent product and care maintenance routine choices based on your own individual needs.

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9781519442055

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Called the Curl Whisperer by her clients, Tiffany Anderson Taylor is a master hair stylist and curly hair expert located in the Tampa Bay area of Florida. She is also the author of Live Curly Live Free: Unlocking the Secrets Behind the World of Beautiful Curly Hair. Girls with curls from as far away as Tallahassee, Pensacola, Jacksonville and Boca Raton drive hours to see Tiffany (and even fly in from other states) for, as one curly client put it, the best hair I have ever had in my entire life!

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