Overview

Business Writing Today: A Practical Guide, Fourth Edition prepares students to succeed in the business world by giving them the tools they need to write powerfully, no matter the challenge. In her highly-practical text, author Natalie Canavor shares step-by-step guidance and tips for success to help students write more clearly and strategically. Readers will learn what to say and how to say it in any medium from tweets and emails to proposals and formal reports. Every technique comes with concrete examples and practice opportunities, helping students transfer their writing skills to the workplace.

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9781071854068

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Reviews

"""One-stop shopping for introductory business writing topics, with plenty of useful ideas for practice and assignments.""--Michele Villinski (2/15/2021 12:00:00 AM) ""Concise, practical, and accessible.""--Kevin McDonough ""I've used this textbook for an intermediate undergraduate professional writing course for nearly a decade, as it contains essential advice on how to avoid implicit bias in relation to disability, gender, multilingual audiences, and age. Canavor writes in a personal and engaging style that is not only accessible but also practical. My students find that many of the Practice Opportunities at the end of each chapter help them gain confidence in their communication skills, as well as reflect on their career goals. While I've pivoted to online and open-access resources for many of my classes, I still require this textbook because it offers my students a reliable and cost-effective resource to support their learning."" --Dr. Becca Richards ""Email Outreach"" (6/6/2023 12:00:00 AM) ""Business Writing Today is a rich and beneficial resource for teaching the most popular genres in professional writing. Written in a straightforward and engaging language, the textbook effectively introduces genre conventions and illustrates them through various examples. Canavor cogently discusses the content and form expectations for formal letters, emails, project reports, grant proposals, resumes, cover letters, etc. as well as online branding through tweets, blog posts, personal websites, LinkedIn, and the like. I have used the textbook in my business and integrative writing courses, and in both of them, my students have found it very enjoyable and easily navigable. The bulleted lists of tips, the samples highlighted in italics, the boxes with case studies, and the questions and exercises at the end of each chapter help the readers understand the genre conventions and practice and improve their professional writing.""--Dr. Nevena Stojanovic (3/24/2023 12:00:00 AM) ""A comprehensive textbook on workplace writing that bridges student′s previous learning about rhetoric from a first-year writing class with workplace contexts. Lots of stylistic tips and tricks as well as considerations from industry experts. Attention to several key workplace genres including emails, reports, cover letters, etc. as well as general skills like storytelling, formatting, and stylistic concerns.""--Lillian Campbell ""A slim volume packed with value for all levels of undergraduates that goes beyond the typical bcom topics to include areas of growth such as persuasion.""--Patricia Hanrahan"

A comprehensive textbook on workplace writing that bridges student's previous learning about rhetoric from a first-year writing class with workplace contexts. Lots of stylistic tips and tricks as well as considerations from industry experts. Attention to several key workplace genres including emails, reports, cover letters, etc. as well as general skills like storytelling, formatting, and stylistic concerns.--Lillian Campbell Pre-Revision Review (2/15/2021 12:00:00 AM) Concise, practical, and accessible.--Kevin McDonough Pre-Revision Review (2/15/2021 12:00:00 AM) One-stop shopping for introductory business writing topics, with plenty of useful ideas for practice and assignments.--Michele Villinski Pre-Revision Review (2/15/2021 12:00:00 AM) A slim volume packed with value for all levels of undergraduates that goes beyond the typical bcom topics to include areas of growth such as persuasion.--Patricia Hanrahan Pre-Revision Review (2/15/2021 12:00:00 AM)

A comprehensive textbook on workplace writing that bridges student's previous learning about rhetoric from a first-year writing class with workplace contexts. Lots of stylistic tips and tricks as well as considerations from industry experts. Attention to several key workplace genres including emails, reports, cover letters, etc. as well as general skills like storytelling, formatting, and stylistic concerns.--Lillian Campbell Pre-Revision Review (2/15/2021 12:00:00 AM) Concise, practical, and accessible.--Kevin McDonough Pre-Revision Review (2/15/2021 12:00:00 AM) One-stop shopping for introductory business writing topics, with plenty of useful ideas for practice and assignments.--Michele Villinski Pre-Revision Review (2/15/2021 12:00:00 AM) A comprehensive textbook on workplace writing that bridges student's previous learning about rhetoric from a first-year writing class with workplace contexts. Lots of stylistic tips and tricks as well as considerations from industry experts. Attention to several key workplace genres including emails, reports, cover letters, etc. as well as general skills like storytelling, formatting, and stylistic concerns.--Lillian Campbell A slim volume packed with value for all levels of undergraduates that goes beyond the typical bcom topics to include areas of growth such as persuasion.--Patricia Hanrahan Pre-Revision Review (2/15/2021 12:00:00 AM)

Author Information

Natalie Canavor is a business writer, author, journalist and former college instructor. Throughout her successive careers as a magazine editor and public relations manager, she originated programs to help people communicate more effectively. Today she focuses on this work with practical programs for business and professional audiences, college students and writing instructors. Natalie taught advanced writing seminars for NYU's MS program in public relations and corporate communication for six years, and created a number of courses and workshops on strategic messaging for businesspeople, professionals and entrepreneurs. Her byline as a journalist has appeared on hundreds of features and columns in newspapers including the New York Times and Newsday; a host of business and technical publications; and professional magazines such as Communication World and ASJA Magazine, published by the American Association of Journalists and Authors. For seven years, she wrote a column on better writing for the International Association of Business Communicators, read by 15,000 professionals worldwide. As a national magazine editor-in-chief, Natalie created a series of successful start-ups including Today's Filmmaker, Videography and Technical Photography. She also served as an editor of Popular Photography. As an organizational communicator, Natalie built a 14-person PR department for New York State's largest educational agency and counseled management on communication strategy; directed print, video, and e-media; and created communications skills training programs for school leaders. Natalie is also the author of Business Writing for Dummies, currently in its third edition, and coauthor of Workplace Genie: An Unorthodox Toolkit to Help Transform Your Work Relationships and Get the Most From Your Career, with psychotherapist Susan Dowell. She also coauthored The Truth About the New Rules of Business Writing, a popular guide for businesspeople. In the wake of a new interest in poetry, her work was recently published as part of The Song in the Room: Six Women Poets. Natalie's work has earned dozens of national and international awards for feature articles, video scripts, websites and publications. She served two terms as president of an International Association of Business Communicators (IABC) chapter, which recognized her as Communicator of the Year, and was a founding officer of IABC's Heritage Region. Natalie is a member of the Author's Guild and the American Society of Journalists and Authors.

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