Overview

A resource for industry professionals and consultants, this book on corporate strategy lays down the theories and models for revitalizing companies in the face of global recession. It discusses cutting-edge concepts, constructs, paradigms, theories, models, and cases of corporate strategic leadership for bringing about transformation and innovation in companies. It demonstrates that great companies are those that make the leap from ′good′ results to ′great′ results and sustain these for at least 15 years; it explores, reviews and analyzes great transformation strategies in this context. Each chapter in the book is appended with transformation exercises that further explicate the concepts.

Full Product Details

Author:   Oswald A J Mascarenhas
Publisher:   SAGE Publications India Pvt Ltd
Imprint:   SAGE Publications India Pvt Ltd
Dimensions:   Width: 18.40cm , Height: 3.60cm , Length: 24.10cm
Weight:   1.220kg
ISBN:  

9788132105015

ISBN 10:   813210501
Pages:   668
Publication Date:   17 January 2011
Audience:   Professional and scholarly ,  Professional and scholarly ,  Professional & Vocational ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

I: STRATEGY IN GENERAL An Introduction to Business Transformation Strategies: Concepts, constructs and contexts Towards a Philosophy of Corporate Transformation Strategies II: THE CEO AS A STRATEGIC LEADER AND CRITICAL THINKER The CEO as a Strategic Leader The CEO as a Systems Thinker The CEO as a Critical Thinker of Simple Strategic Problems The CEO as a Critical Thinker of ′Wicked′ Strategic Problems III: THE CEO AS A STRATEGIC LEADER OF INNOVATION MANAGEMENT The CEO as a Strategic Leader of Creativity and Innovation Management The CEO as a Strategic Leader of Corporate-wide Innovation Management The CEO as a Strategic Leader of Innovative Sustainable Competitive Advantage The CEO as a Strategic Leader of Innovative Management of Corporate Growth The CEO as a Person of Self-Mastery through Executive Spiritual Development The CEO as a Strategic Leader with a Shared Personal and Corporate Vision Bibliography Index

Reviews

[The book] succinctly summarizes the key contributions in literature on the philosophy of strategic thinking and the various theories and approaches to realizing the philosophy in an organization...eminently useful for students of strategy and busy executives alike.... Mascarenhas' work is a good addition to the subject of business transformation through innovation and strategy.--ASCI Journal of Management

Author Information

Oswald A. J. Mascarenhas is the Chairman of the MBA Programs, St Aloysius Institute of Management and Information Technology (AIMIT), St. Aloysius College, Mangalore. He recently finished his term in the prestigious position of Charles H. Kellstadt Chair Professor of Marketing and Ethics in the College of Business and Administration, University of Detroit Mercy, Detroit, Michigan—a position he held for 27 years until June 28, 2010. Dr. Mascarenhas completed his MBA and PhD from Wharton Business School, University of Pennsylvania, USA. He served XLRI, the Jesuit Premier School of Management in Jamshedpur, India, as Professor of Marketing and Director of Public Systems Research during 1977–1983. He was honored with the Best Teacher Award in 1992, and the prestigious Distinguished Faculty Scholar Award in November 2008; both at the University of Detroit Mercy, Detroit, Michigan. He has more than four decades of teaching experience. He has been teaching Internet Marketing, E-Business and Entrepreneurship, Global Marketing, New Product Management, and is currently into teaching Business Turnaround Management, Ethical Imperatives of Business Turnarounds, and Business Transformation Management. His research deals with ethics of domestic and global, offline and online marketing strategic, innovation management, internet marketing and consumer privacy, and currently, business turnaround and transformation management, creativity and innovation management. He has also authored many books like Towards Measuring the Technological Impact of Multinational Companies in India, New Product Development: Marketing Research and Management and Responsibile Marketing: Concepts, Theories, Models, Strategies and Cases.

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