Business-to-Business-Marketing im Profifußball
Author:   Marc Bieling ,  Maurice Eschweiler ,  Jens Hardenacke
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   Softcover reprint of the original 1st ed. 2004
ISBN:  

9783322816504


Pages:   396
Publication Date:   19 March 2012
Format:   Paperback
Availability:   Manufactured on demand   Availability explained
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Business-to-Business-Marketing im Profifußball


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Overview

Autoren aus Wissenschaft und Praxis stellen in diesem Buch die Grundlagen und Besonderheiten des Business-to-Business-Marketing fur Profifussballvereine umfassend und verstandlich dar.

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Author:   Marc Bieling ,  Maurice Eschweiler ,  Jens Hardenacke
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag
Edition:   Softcover reprint of the original 1st ed. 2004
Dimensions:   Width: 14.80cm , Height: 2.20cm , Length: 21.00cm
Weight:   0.541kg
ISBN:  

9783322816504


ISBN 10:   3322816508
Pages:   396
Publication Date:   19 March 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.
Language:   German

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Dipl.-Kfm. Marc Bieling, Dipl.-Kfm. Maurice Eschweiler und Dipl.-Vw. Jens Hardenacke sind wissenschaftliche Mitarbeiter am Institut für Anlagen und Systemtechnologien (Prof. Dr. Klaus Backhaus) im Marketing Centrum Münster der dortigen Westfälischen Wilhelms-Universität.

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