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OverviewIn many ways, Richard Branson and his company the Virgin Group are unique. In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. Contents Full Product DetailsAuthor: Des Dearlove , Stephen CoomberPublisher: John Wiley & Sons Imprint: John Wiley & Sons ISBN: 9786610838929ISBN 10: 6610838925 Pages: 190 Publication Date: 01 January 2007 Audience: General/trade , General Format: Electronic book text Publisher's Status: Unknown Availability: Out of stock Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |