Business Strategy: An Introduction. Management Bundle

Author:   David Campbell ,  George Stonehouse (Newcatle Business School, UK) ,  Bill Houston
Publisher:   Elsevier Science & Technology
ISBN:  

9786611051594


Pages:   500
Publication Date:   21 October 2002
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Business Strategy: An Introduction. Management Bundle


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Overview

Business Strategy: An introduction is an accessible textbook that provides a straightforward guide for those with little or no knowledge of the subject. It presents complex issues and concepts in a clear and compact manner, so that readers gain a clear understanding of the topics addressed. The following features are included: a comprehensive introduction to the subjects of business strategy and strategic management; complex issues explained in a straightforward way for students new to this topic; student friendly learning features throughout; case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the most recent research in the field. This second edition features new and updated case studies as well as more depth having been added to the material in the book. New chapters on business ethics, types and levels of strategy, and how to use case studies have been incorporated.; A range of pedagogical features such as learning objectives, review and discussion questions, chapter summaries and further reading are included in the text resulting in it being a user-friendly, definitive guide for those new to the subject. A web-based Tutor Resource Site accompanies the book. Now a stronger emphasis is placed on learning objectives, chapter summaries and review and discussion questions to consolidate learning. Comprehensive but clear coverage of the topic area provides concise study route for modular students. New chapters on business ethics, and types/levels of strategy are added to enable closer link in with course structure and content.

Full Product Details

Author:   David Campbell ,  George Stonehouse (Newcatle Business School, UK) ,  Bill Houston
Publisher:   Elsevier Science & Technology
Imprint:   Elsevier Science & Technology
ISBN:  

9786611051594


ISBN 10:   6611051597
Pages:   500
Publication Date:   21 October 2002
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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