As of the 16th November 2021 we are unable to process any online orders. We anticipate the service will be back up shortly.
We apologise for any inconvenience

Business Strategy: An Introduction

Author:   David Campbell ,  George Stonehouse ,  Bill Houston
Publisher:   Taylor & Francis Ltd
ISBN:  

9780750642071


Pages:   352
Publication Date:   21 May 1999
Format:   Paperback
Availability:   Awaiting stock   Availability explained


Our Price $105.57 Quantity:  
Add to Cart

Share |

Business Strategy: An Introduction


Add your own review!

Overview

A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy. The treatment of key issues via the use of up-to -date examples and case studies has been carefully structured for students who are studying this subject area for the first time. The pedagogical development within each chapter enables the students to apply and consolidate what they have learned. There are clear objectives, examples and case studies from a good range of industry sectors and organizations that students can relate to. These are used to contextualise and demonstrate application of the concepts discussed. Review and discussion questions are at the end of each chapter following the summary to allow students to consolidate their learning vis a vis the objectives and take it forward. Longer, more substantial case studies and questions have been included at the back of the textbook for seminar and assignment work. Model answers and guidelines relating to the discussion and case study questions are in the accompanying lecturer's supplement. David Campbell is also the author or Organizations and the Business Environment, published by Butterworth-Heinemann. * Complex issues described in a straightforward way for students new to this topic * Student friendly learning features throughout

Full Product Details

Author:   David Campbell ,  George Stonehouse ,  Bill Houston
Publisher:   Taylor & Francis Ltd
Imprint:   Butterworth-Heinemann Ltd
Dimensions:   Width: 18.90cm , Height: 2.10cm , Length: 24.60cm
Weight:   0.690kg
ISBN:  

9780750642071


ISBN 10:   0750642076
Pages:   352
Publication Date:   21 May 1999
Audience:   College/higher education ,  Undergraduate
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   Awaiting stock   Availability explained

Table of Contents

Reviews

'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'<br>Professor David Parker, Aston University<br><br>'A useful, compact, but informative text'<br>William Sutherland, Lecturer, Aberdeen Business School


'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'Professor David Parker, Aston University'A useful, compact, but informative text'William Sutherland, Lecturer, Aberdeen Business School


Author Information

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

 lw

ls 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List