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'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'Professor David Parker, Aston University'A useful, compact, but informative text'William Sutherland, Lecturer, Aberdeen Business School

'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams'<br>Professor David Parker, Aston University<br><br>'A useful, compact, but informative text'<br>William Sutherland, Lecturer, Aberdeen Business School

'A clear and concise summary of many of the key concepts in Strategic Management. it should be of real value to students especially in the run up to exams' Professor David Parker, Aston University 'A useful, compact, but informative text' William Sutherland, Lecturer, Aberdeen Business School

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