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OverviewThis volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms. Full Product DetailsAuthor: Amjad Hadjikhani , Ulf Elg , Pervez N. Ghauri , Pervez N. GhauriPublisher: Emerald Publishing Limited Imprint: Emerald Group Publishing Limited Volume: 28 Dimensions: Width: 15.60cm , Height: 2.80cm , Length: 23.40cm ISBN: 9781780529905ISBN 10: 1780529902 Pages: 450 Publication Date: 11 December 2012 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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