Overview

This book is a study of the economic and financial viability of a fishing-tourism micro-enterprise. It presents a fishing-tourism business plan, where the main idea - through a maritime intrapreneurship model for creating social, economic and financial value - is to design a business unit, under the concept of fishing-tourism, strategically positioned in the creative and coastal tourism market niche, Aiming, on the one hand, to satisfy the needs of all those looking for genuine cultural experiences in historically seafront villages and, on the other, to increase the sources of income for fishing communities and add value to fishing activity by diversifying economic activity.This work is also intended to constitute a standard model of entrepreneurship to be implemented among artisanal and local fishing professionals, economically and financially sustainable, emphasizing the potential of endogenous resources and available vessels to create strategic products and services for outdoor tourism and tourist entertainment.

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