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OverviewFull Product DetailsAuthor: Julie Anne Lee , Jean-Claude Usunier , Vasyl TarasPublisher: Sage Publications Ltd Imprint: Sage Publications Ltd Weight: 0.520kg ISBN: 9781529754377ISBN 10: 1529754372 Pages: 280 Publication Date: 24 May 2023 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsPart 1: Understanding the Self and Others in Cross-Cultural and International Contexts Chapter 1: Similarities and Differences Across and Within Cultures Chapter 2: Communication and Language Chapter 3: Intercultural Interactions in Business and Marketing Part 2: Cross-Cultural Marketing Decision Making Chapter 4: Market Entry and Expansion Decisions Across Cultures Chapter 5: Cross-Cultural Marketing Strategy and Implementation Chapter 6: Designing a Culturally Sensitive Business PlanReviewsAuthor InformationJulie Anne Lee is a professor at the University of Western Australia, in the Business School. Her research focuses on cross-cultural theory, measurement and application in the tourism and consumer behaviour contexts. Most recently, she has been examining personal values across cultures. Her research was published in Personality and Individual Differences, Journal of Personality and Social Psychology, Journal of Cross-Cultural Psychology, Journal of Personality Assessment, Journal of International Marketing, Journal of Business Research, International Marketing Review, Tourism Management, Annals of Tourism Research, among others. Her research has attracted over $1 million in competitive funding in recent years. Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, Journal of Research in Personality, Time and Society, Journal of International Marketing, International Journal of Electronic Commerce, Journal of Business Communication, International Marketing Review, and European Journal of Marketing. His recent books include Marketing Across Cultures (Pearson, 2013; with Julie Lee), and Religions as Brands: The Marketization of Religion and Spirituality (Ashgate, 2014; with Joerg Stolz). Tab Content 6Author Website:Countries AvailableAll regions |
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