Overview

Increasingly open to foreign investment and with a burgeoning consumer market, China represents an enormous commercial opportunity - but how can businesses succeed? Business Insights: China gives you an overview of the corporate business achievements already made in china and a comprehensive guide to the opportunities available for other businesses, wherever they are in the world. Based on the real-life experiences of, and lessons learned by, companies who have moved into the Chinese business arena, the book highlights the successes and failures of operating in such a challenging market. With practical advice and many comprehensive case studies, Business Insights: China offers invaluable assistance for anyone looking to initiate or develop their business activities in China.

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9780749453473

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