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OverviewFull Product DetailsAuthor: Peter Fisk (PA Knowledge Limited, UK)Publisher: John Wiley and Sons Ltd Imprint: Capstone Publishing Ltd Dimensions: Width: 17.50cm , Height: 2.70cm , Length: 17.80cm Weight: 0.526kg ISBN: 9781841127903ISBN 10: 1841127906 Pages: 368 Publication Date: 09 May 2008 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsI Loved this book, it is jam-packed with energy, ideas and inspiration...you will find something of real value here. Employer Brand Forum Thursday 28 August 2008 Author InformationPeter Fisk is a highly experienced business strategist, consultant to business leaders worldwide, an inspiration business speaker and a business entrepreneur. He has spent many years working with the likes of British Airways and Coca-Cola, Marks & Spencer and Microsoft, Virgin and Vodafone. He is author of the best-selling book Marketing Genius, which has been translated into 24 languages, and The complete CEO. he is described by Business Strategy Review as 'one of the best new business thinkers'. Peter started his career as nuclear physicist, before getting into the supersonic world of marketing at British Airways with roles in brands and marketing, strategy and leadership development. He was CEO of the world's largest professional marketing organization, the Chartered Institute of Marketing. He also led the global strategic marketing consulting team of PA Consulting Group, was managing director of Brand Finance, and a partner of strategic innovators The Foundation. He is founder and CEO of The Genius Works, helping business leaders around the world to think differently - to develop and implement more inspired strategies, innovation and marketing. He recently launched The Marketing Fast Track and hosts CNBC's The Marketing Show. He is an accomplished international speaker on all aspects of business Strategy and leadership innovation and marketing, customers and brands. He is thoughtful and considered, provocative and entertaining - capturing what's hot, what works, and what's next. He defines the merging agenda for business, working across the world with companies and their leaders, to make the best ideas happen practically and successfully. For more information visit www.thegeniusworks.com or email peterfisk@peterfisk.com Tab Content 6Author Website:Countries AvailableAll regions |
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