Overview

This book addresses contemporary and modern topics around business growth and economic development in Southeastern Europe. It covers a wide range of business issues focusing on the adoption of new technologies, finance of SMEs, place marketing, value co-creation, contribution to economic growth, and internationalization. Moverover, it sheds new light on the micro- and macroeconomic developments and monetary policy issues in the Eastern European and Balkan countries. This book is a useful tool for scholars in economics and finance interested in the further economic development of the Balkans and Eastern European countries as well as to professionals in the business, financial and insurance sectors.

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9783031053504

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​Pantelis Sklias is a Professor of International Relations and International Political Economy (IPE) and since September 2018 Rector of Neapolis University Pafos, Cyprus. His post-doctoral research topic is “The IPE of the relations between the EU and the countries of Central and Eastern Europe and the ex-Soviet Union”. From February 2020 onwards, he has been appointed President of the Cyprus Rectors’ Conference. Persefoni Polychronidou is an Assistant Professor at the Department of Economics at the International Hellenic University, Greece. Her research focuses on statistical and data analysis and she has published numerous papers on empirical economic data. She is the co-editor of the International Journal of Business and Economic Sciences Applied Research. Anastasios Karasavvoglou is a Professor of Economics at the International Hellenic University, Greece, and president of the annual international conference ""The Economies of the Balkan and Eastern European Countries in the Changed World"". He has published numerous books and papers on immigration, regional development and the labour market. Victoria Pistikou is an Assistant Professor at the Department of Economics in Democritus University of Thrace, Greece, in the field of “International Economic Relations”. Her research interests lie primarily in international economic relations, international political economy as well as international development cooperation. Nikolaos Apostolopoulos is an Assistant Professor of European Sustainable Development and Entrepreneurship at the Department of Management Science and Technology at the University of Peloponnese, Greece. He also acts as a scientific advisor at the Labour Institute of the General Confederation of Labour (INE/GSEE). He has published various papers in leading academic journals. 

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