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OverviewFull Product DetailsAuthor: Len FermanPublisher: Cognella, Inc Imprint: Cognella, Inc Dimensions: Width: 20.30cm , Height: 1.70cm , Length: 25.40cm Weight: 0.649kg ISBN: 9781516541942ISBN 10: 1516541944 Pages: 324 Publication Date: 30 September 2018 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsReviews"The structure is helpful, offering some foundation chapters around the importance of creating the right culture - as in the underlying pattern of beliefs, values which drive behavior. These are followed by a logical journey along the road to value creation through new ideas (either emerging from understanding customer needs as key signals for innovation or developed through ideation sessions), through selection and portfolio management to agile implementation of those ideas, bringing them from glean in the eye to products, services or new processes which can be launched."" —John Bessant, Excerpt from his book review in International Journal of Innovation Management" The structure is helpful, offering some foundation chapters around the importance of creating the right culture - as in the underlying pattern of beliefs, values which drive behavior. These are followed by a logical journey along the road to value creation through new ideas (either emerging from understanding customer needs as key signals for innovation or developed through ideation sessions), through selection and portfolio management to agile implementation of those ideas, bringing them from glean in the eye to products, services or new processes which can be launched. -John Bessant, Excerpt from his book review in International Journal of Innovation Management Author InformationA former business innovation executive for Fortune 100 companies like AT&T and Bank of America, Len Ferman earned his M.B.A. from Duke University's Fuqua School of Business, M.A. in economics from Duke University, and B.S. in economics from Lehigh University. He is an adjunct professor of management at the University of North Florida, where he teaches courses he developed on business innovation, and is a faculty member of the American Management Association. He is the founder and managing director of Ferman Innovation and a frequent speaker on business innovation. Tab Content 6Author Website:Countries AvailableAll regions |
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