Overview

"The NEW 5th edition of Business and Professional Writing: From Problem to Proposal is built around a single concept - that students learn professional writing through ownership of their ideas. This text equips students with the real-world skills that today's employers seek. Business and Professional Writing: From Problem to Proposal: is a proposal writing text. It assists students in building a proposal from the ground up. includes an author-constructed heuristic known as the ""Six P's"" which assists students in understanding the information accumulated and where the research process needs to go next. features the job search chapter early on in order to prepare students for subsequent and less familiar assignments. contains a learner-centered theme throughout: peer review workshop exercises and key assignments are included."

Full Product Details

Author:   William Magrino ,  Michael Goeller ,  Nicole Reda
Publisher:   Kendall/Hunt Publishing Co ,U.S.
Imprint:   Kendall/Hunt Publishing Co ,U.S.
Edition:   5th Revised edition
ISBN:  

9781792472602

ISBN 10:   1792472609
Pages:   277
Publication Date:   30 August 2021
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Preface to Instructors Chapter One: The Project Proposal from the Gound Up The Six Parts of the Project Proposal The Interdependence of the Six P's The Six P's in Action Works Cited The Newspaper Assignment The Six P's Assignment Chapter Two: Readings in Business and Professional Writing Introduction Works Cited Defining a Paradigm Questions for Discussion Making It Questions for Discussion Humanism in Business-Towards a Paradigm Shift? Questions for Discussion Teaching Leadership Critically: New Directions for Leadership Pedagogy Questions for Discussion The 5 R's: An Emerging Bold Standard for Conducting Relevant Research in a Changing World Questions for Discussion I'm Ambivalent about It : The Dilemmas of PowerPoint Questions for Discussion Organizing Data in Tables and Charts: Different Criteria for Different Tasks Questions for Discussion The Missing Link: The Lack of Citations and Copyright Notices in Multimedia Presentations Questions for Discussion Chapter Three: The Job Search Assignment The Assignment Sample Job Search Assignment The Job Search Assignment: Peer Review Workshop Chapter Four: Researching Your Topic Primary and Secondary Sources Scholarly, Professional, and Popular: Evaluating Secondary Sources Researching the Patron, Problem, and Paradigm Searching for a Theoretical Frame Searching for Models of Success Merging Theory and Practice The White Paper Assignment Sample White Paper The White Paper Assignment Peer Review Workshop Finding Books, Journal Articles, and Other Sources at the Library Some Advice on Searching the Internet A Brief Guide to Using MLA Style, Ninth Edition The Annotated Bibliography Assignment Sample Annotated Bibliography The Annotated Bibliography Peer Review Workshop Chapter Five: The Letter of Inquiry The Assignment Requirements Purpose Typical Pitfalls and Problems Some General Advice, or 14 Steps to a Strong Letter of Inquiry Sample Letter of Inquiry The Letter of Inquiry Peer Review Workshop Chapter Six: The Oral Presentation The Assignment The Basic Parts of the Presentation How to Prepare The Question of Delivery Advice on Using PowerPoint Slides Some PowerPoint Slide Don'ts Final Words of Advice Using Presentation Software to Develop a Presentation The Graphic Aids Assignment Sample Oral Presentation Slide Show The Oral Presentation Peer Review Workshop The Oral Presentation Evaluation Chapter Seven: The Project Proposal The Assignment The Parts of the Proposal Sample Project Proposal The Project Proposal Peer Review Workshop I The Project Proposal Peer Review Workshop II The Project Proposal Peer Review Workshop III The Project Proposal Peer Review Workshop IV The Project Proposal Evaluation Index

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