Free Delivery Over $100
|
|
|||
|
||||
OverviewTraditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack. Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for business professionals, practicing managers, and students of business. Full Product DetailsAuthor: Rajagopal , Ramesh BehlPublisher: IGI Global Imprint: IGI Global Dimensions: Width: 15.20cm , Height: 2.20cm , Length: 22.90cm Weight: 1.167kg ISBN: 9781522509028ISBN 10: 152250902 Pages: 332 Publication Date: 30 November 2016 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsReviewsAuthor InformationRajagopal, Monterrey Institute of Technology and Higher Education, Mexico. Ramesh Behl, International Management Institute, India. Tab Content 6Author Website:Countries AvailableAll regions |
||||
