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OverviewThis open access book explores the intriguing narrative of Nikola Corporation's startup journey in this insightful case study, examining its rapid ascent and subsequent decline from both a narrative and argumentative perspective. Founded by Trevor Milton, Nikola initially garnered investor interest with promises of a cleaner, sustainable alternative to diesel trucks. However, the company's surge in valuation was short-lived, as accusations from a short seller triggered a trust crisis, exposing alleged deception and raising doubts about the company's technology claims. This case study particularly focuses on the nuances of startup communication, emphasizing the critical importance of effective and trustworthy strategic communication for emerging tech ventures. It provides an in-depth look at the methods and tools necessary for startups to navigate initial skepticism and data limitations without exposing themselves to potential crises. Key insights include crafting compelling startup stories while maintaining trustworthiness, meeting investor information needs in an argumentatively convincing structure, recognizing the risks of blind faith in charismatic founders, and implementing internal checks and balances to safeguard against deception. Nikola's story serves as a cautionary tale, offering valuable lessons for entrepreneurs, investors, and scholars alike. This comprehensive examination sheds light on the challenges faced by startups dependent on emerging technologies and ambitious promises, making it an indispensable addition to the reading list of entrepreneurs. Full Product DetailsAuthor: Marius BornPublisher: Springer International Publishing AG Imprint: Springer International Publishing AG Edition: 2024 ed. ISBN: 9783031632839ISBN 10: 3031632834 Pages: 233 Publication Date: 27 October 2024 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsPart I: Research Framework.- 1. Introduction.- 2. Literature Review.- 3. Analytical Framework.- Part II: Case Study—The Rise and Fall of the Nikola Corporation.- 4. Case Introduction.- 5. Nikola’s Rise.- 6. The Crisis Episode.- 7. The Hindenburg Report as a Turning Point.- Part Iii: Results, Discussion, And Conclusion.- 8. Findings and Evaluation.- 9. Limitations and Recommendations for Future Studies.ReviewsAuthor InformationMarius Born is a media professional and personal coach with senior management experience in Television. Serving as the Editor-in-Chief of Swiss TV's business magazine and leading the documentary department at SRF Swiss Radio and Television, his innovative formats have earned accolades like the ""Schweizer Fernsehpreis"" and ""Prix Walo."" Marius advises CEOs and boards, lectures at Zurich University of Applied Sciences ZHAW (Switzerland), and holds a summa cum laude Ph.D. in Communication Sciences from Università della Svizzera italiana USI, along with a Master's in Management & Organizational Psychology from the University of Zurich. Tab Content 6Author Website:Countries AvailableAll regions |
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