Overview

"""Building Successful Partner Channels"" is a book laying out the roadmap for achieving global market leadership through independent channel partners in the software industry. When Microsoft acquired Navision in 2002, there is no doubt that the value of our channel partner ecosystem heavily influenced the price they paid. I can think of no one better suited than Hans Peter to write a book titled Building Successful Partner Channels. Preben Damgaard, Co-founder and CEO of Navision Predictable growth and market leadership through independent channel partners are in the minds of the software industry CEO and sales executive. However, it is rarely achieved. With ""Building Successful Partner Channels"", Hans Peter Bech provides a great tactical approach toward reaching this goal. Torulf Nilsson, Product Executive, Visma Retail, Oslo, Norway Hans Peter Bech has been at the forefront of developing indirect channels in the software industry for more than three decades, and his track record is impressive. I'd highly recommend this book to anyone searching for the route to global market leadership in the software industry. Yusuf Soner, School of Management at the Sabanci University, Istanbul, Turkey Building Successful Partner Channels provides a powerful, practical approach to building a solid network of independent channel partners to optimize sales and marketing activities. The book helps senior sales and marketing executives understand how to work in concert to achieve global market leadership through the indirect-channel approach. Toke Kruse, Founder and CEO at Billy, San Francisco, USA"

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9788793116160

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Reviews

Reader reviews: Fantastic! I found this book helpful for restructuring our channel strategy in one business line and the creation of a new channel of indirect partners. I would highly recommend this to anyone looking to learn more about the indirect channel strategy. A must for anyone in the Software industry. Hans Peter shows a great expertise and shares it with the reader. Easy, Clear and Relevant. Great job. Great book! It has very practical guidelines for industry executives looking at building strong and profitable indirect channel models as a means to achieving market leadership. The book really should be read by any business leader looking to build or even re-energize existing channel partnerships. As well, business leaders should get copies for their individual contributors in partner sales and partner marketing so they too work better towards the goal of market leadership through partner channels.

Author Information

Hans Peter Bech is an author, economist and consultant. He is a frequent blogger on issues related to growing software driven companies to global market leadership and is the author of several books and whitepapers on business development in the software industry. Hans Peter also facilitates workshops for software executives in the TBK Academy(R). Hans Peter holds a M.Sc. in macroeconomics and political science from the University of Copenhagen. He speaks Danish, English and German and is a certified ValuePerform, ValuePartner and Business Model Generation consultant.

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