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9781433153020

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“There have been many crisis communication case studies written. Few, however, can match the scope or the insight of Hu Yue’s book, particularly its use of in-depth interviewing, content analysis, and survey. Hu’s work is insightful and rigorous, applying both Discourse of Renewal theory and the co-creational model to examine how three levels of the Chinese government used public relations techniques to respond to the devastating Wenchuan earthquake of 2008 and helped earthquake-hit communities recover.” —Carl Botan, Professor of Communication, George Mason University “Building Effective Crisis Communications for Disaster Recovery is a timely and important tribute to the 10th anniversary of the Wenchuan earthquake. Through a co-creational lens and painstaking analysis of interview, document, and community survey data, this book shows convincingly that the Discourse of Renewal theory can be productively used to dissect and appraise post-disaster public relations campaigns conducted by the Chinese government and other entities. This is a must-read for researchers and students interested in crisis communication in general and the role of PR in disaster relief and post-disaster community rebuilding in particular.” —Xiaoquan Zhao, Associate Professor, George Mason University

There have been many crisis communication case studies written. Few, however, can match the scope or the insight of Hu Yue's book, particularly its use of in-depth interviewing, content analysis, and survey. Hu's work is insightful and rigorous, applying both Discourse of Renewal theory and the co-creational model to examine how three levels of the Chinese government used public relations techniques to respond to the devastating Wenchuan earthquake of 2008 and helped earthquake-hit communities recover. -Carl Botan, Professor of Communication, George Mason University Building Effective Crisis Communications for Disaster Recovery is a timely and important tribute to the 10th anniversary of the Wenchuan earthquake. Through a co-creational lens and painstaking analysis of interview, document, and community survey data, this book shows convincingly that the Discourse of Renewal theory can be productively used to dissect and appraise post-disaster public relations campaigns conducted by the Chinese government and other entities. This is a must-read for researchers and students interested in crisis communication in general and the role of PR in disaster relief and post-disaster community rebuilding in particular. -Xiaoquan Zhao, Associate Professor, George Mason University

Author Information

Hu Yue is Assistant Professor in the School of Journalism and Communication at Xiamen University in P. R. China. She received her MA in communication from Wayne State University in 2008 and her PhD in communication from George Mason University in 2012.

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