Building Brand Value the Playboy Way
Author:   Susan Gunelius
Publisher:   Palgrave MacMillan
ISBN:  

9781282446298


Pages:   188
Publication Date:   01 January 2009
Format:   Electronic book text
Availability:   In stock   Availability explained
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Building Brand Value the Playboy Way


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Overview

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

Full Product Details

Author:   Susan Gunelius
Publisher:   Palgrave MacMillan
Imprint:   Palgrave MacMillan
ISBN:  

9781282446298


ISBN 10:   1282446290
Pages:   188
Publication Date:   01 January 2009
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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