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OverviewFull Product DetailsAuthor: Tom DawsonPublisher: University Press of America Imprint: Hamilton Books Dimensions: Width: 15.40cm , Height: 1.80cm , Length: 22.80cm Weight: 0.358kg ISBN: 9780761866244ISBN 10: 0761866248 Pages: 232 Publication Date: 23 July 2015 Audience: Professional and scholarly , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand  We will order this item for you from a manufactured on demand supplier. Table of ContentsForeword Acknowledgments Introduction Part I: The Early Years Chapter 1, “She wanted pictures with her radio” Cable’s earliest days, from concept to reality Chapter 2, “We were doing it the hard way” Twice the channels, but twice the problems: Buckeye begins to grow Part II: Building for the Future Chapter 3, “Our localness and service will set us apart” At Buckeye, the customer has always been right Chapter 4, “He who owns production owns the client relationship” Expanding into advertising sales and production Chapter 5, “You couldn’t get a dial tone in Sandusky when that call-in show was on” In Toledo and points beyond, Buckeye extends its reach Chapter 6, “We spent the money to continue the business” For Buckeye’s service area, a new high-fiber diet Chapter 7, “We’ll do whatever we can to help Toledo reach its full potential” Voice, video, data, home security: Fiber optics boost Buckeye’s capabilities Chapter 8, “They’re leaders in technology and communications” The company’s trophy case gets increasingly crowded Part III: What to Provide the Viewers, and at What Cost? Chapter 9, “We experimented with everything we even had a fish tank on camera” In Buckeye’s early years, programming and production were decidedly ad hoc Chapter 10, “We can give viewers something they won’t see elsewhere” No tower, no transmitter: TV5 debuts as a different kind of broadcaster Chapter 11, “Everybody wanted to be part of the excitement” BCSN becomes a local-sports sensation Chapter 12, “Their demands are outrageous on their face” Negotiating with satellite programmers and large broadcasters: not for the faint of heart Part IV: The Future Chapter 13, “Broadband is the business” For cable, telecom, and media in general, the times they are a-changin’ AppendixReviews[This book] is full of fascinating history and anecdotes...It is a book that ought to appeal to anyone in the cable industry, especially if they need to figure out how to cope with the bewilderingly fast changes in technology and viewer habits and preferences. The Blade Dawson's readable, fast-paced writing style makes Building Blocks a must read for anyone interested in how the cable industry got started and is a great read for those wanting to learn more about the cable business. It is a great all-American story of how an immigrant family becomes a leader, and stays a leader, in the media business and is a great reference for anyone interested in Toledo business history. The story of Buckeye and the Block family businesses is closely intertwined with the vibrancy of the Toledo community. While Building Blocks is a well-researched piece on the cable industry, its lessons in how to run a customer-friendly business can be applied to any industry. -- Jonathon McGee, Executive Vice President, Ohio Cable Telecommunications Association Dawson's readable, fast-paced writing style makes Building Blocks a must read for anyone interested in how the cable industry got started and is a great read for those wanting to learn more about the cable business. It is a great all-American story of how an immigrant family becomes a leader, and stays a leader, in the media business and is a great reference for anyone interested in Toledo business history. The story of Buckeye and the Block family businesses is closely intertwined with the vibrancy of the Toledo community. While Building Blocks is a well-researched piece on the cable industry, its lessons in how to run a customer-friendly business can be applied to any industry. -- Jonathon McGee, Executive Vice President, Ohio Cable Telecommunications Association [This book] is full of fascinating history and anecdotes. . . .It is a book that ought to appeal to anyone in the cable industry, especially if they need to figure out how to cope with the bewilderingly fast changes in technology and viewer habits and preferences. * The Blade * Building Blocks offers a glimpse into local history . . . thrown in with anecdotes about the 50 years of growth. * The Senior Partner * Dawson's readable, fast-paced writing style makes Building Blocks a must read for anyone interested in how the cable industry got started and is a great read for those wanting to learn more about the cable business. It is a great all-American story of how an immigrant family becomes a leader, and stays a leader, in the media business and is a great reference for anyone interested in Toledo business history. The story of Buckeye and the Block family businesses is closely intertwined with the vibrancy of the Toledo community. While Building Blocks is a well-researched piece on the cable industry, its lessons in how to run a customer-friendly business can be applied to any industry. -- Jonathon McGee, Executive Vice President, Ohio Cable Telecommunications Association Author InformationTom Dawson spent some 23 years as a writer and editor on two Ohio daily newspapers, including seventeen with The Blade of Toledo, owned by Block Communications, Inc., which also owns Buckeye CableSystem. In 1986, he transferred to Buckeye. During his career there, he coordinated design and construction, new business development, community affairs, and government relations dealing with all regulatory and compliance issues for the cable company. In 1994, Dawson was named vice president/regulatory affairs of Buckeye TeleSystem, a sister company. He retired in 2009 after 40 years with the Block organization, but went back in 2010 as a consultant dealing with the same issues as before he retired. Tab Content 6Author Website:Countries AvailableAll regions |
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