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OverviewTwenty years ago the Ningxia region of China was home to vast expanses of barren land, but today this area has been transformed into one of the most famous wine territories in the country, producing award winning wines. This case study from the book, Best Practices in Global Wine Tourism, describes how the region was developed by a group of visionary leaders with a goal to become a world-class wine tourism destination. Written jointly by Ms. Wenxiao Zhang, a wine marketing consultant and doctoral candidate at Kedge Business School in Bordeaux, France and Dr. Liz Thach, MW, the Distinguished Professor of Wine at Sonoma State University in California, it provides a practical overview of the challenges that the Ningxia wine region had to overcome, and their successes to date. It was translated by Mr. Xianyong Zhan and Mr. Jida Qiu, both Masters of Wine Business candidates at the Burgundy School of Wine & Spirits in Dijon, France. Full Product DetailsAuthor: Liz Thach Mw , Wenxiao Zhang , Xianyong ZhanPublisher: Createspace Independent Publishing Platform Imprint: Createspace Independent Publishing Platform Dimensions: Width: 15.20cm , Height: 0.30cm , Length: 22.90cm Weight: 0.086kg ISBN: 9781541379381ISBN 10: 1541379381 Pages: 56 Publication Date: 10 January 2017 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Language: Chinese Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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