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Overview"Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores. Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for low prices, Deutsch argues, but through government regulations, women customers' demands, and retailers' concerns with financial success and control of the """"shop floor."""" From small neighborhood stores to huge corporate chains of supermarkets, Deutsch traces the charged story of the origins of contemporary food distribution, treating topics as varied as everyday food purchases, the sales tax, postwar celebrations and critiques of mass consumption, and 1960s and 1970s urban insurrections. Demonstrating connections between women's work and the history of capitalism, Deutsch locates the origins of supermarkets in the politics of twentieth-century consumption." Full Product DetailsAuthor: Tracey DeutschPublisher: The University of North Carolina Press Imprint: The University of North Carolina Press Edition: New edition Dimensions: Width: 15.60cm , Height: 2.30cm , Length: 23.50cm Weight: 0.421kg ISBN: 9780807859766ISBN 10: 0807859761 Pages: 352 Publication Date: 30 August 2012 Audience: College/higher education , Undergraduate , Postgraduate, Research & Scholarly Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsTaking women's food procurement seriously as labor, Tracey Deutsch combines fresh research with subtle and sophisticated analysis in this vital contribution to the scholarship on mass consumption. By exposing the policy decisions that structured distribution and the on-the-ground ideological assumptions that informed them, she illuminates the twentieth-century struggle to depoliticize the act of consumption--a crucial counterpart to the battles over production of the same decades. Building a Housewife's Paradise exposes the historical amnesia involved in reading market outcomes as a straightforward expression of consumer demand. --Bethany Moreton, author of To Serve God and Wal-Mart: The Making of Christian Free Enterprise <br> A tremendous contribution to several bodies of literature.-- Reviews in American History Paints a picture of stores alive with social interactions and struggles that often contradict the standardized model supermarkets are known for. -- University of Chicago Magazine A meticulously researched study that delivers vast quantities of data. . . . Deutsch argues forcefully that retail history warrants close attention. . . . Recommended.--Choice Author InformationTracey Deutsch is assistant professor of history at the University of Minnesota. Tab Content 6Author Website:Countries AvailableAll regions |
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