Overview

Broke to Breakthrough is a business biography of one of the largest dairy product companies in India-Hatsun Agro- and its founder R.G. Chandramogan. Hailing from Virudhunagar district, Chandramogan started his venture when as a twenty-one-year-old chasing his dreams It was in 1970 that Chandramogan first started making ice candies with three people in a rented place measuring 250 sq.ft. in the. He initially sold in pushcarts and in the very first year, the company made an annual turnover of Rs 1,50,000. Gradually, Arun Ice Creams became one of the biggest players in the state. But Chandramogan didn't stop at that - he branched into the dairy business, since they were constantly in touch with farmers across Tamil Nadu. Thus was born Hatsun Agro Product in 1986. Today, over four lakh farmers are associated with them and Hatsun has created a model such that there are no middle-men between themselves and the farmers.

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Harish Damodaran is a journalist who has worked for more than sixteen years as a reporter and editorial analyst with the Press Trust of India and The Hindu Business Line. Currently Senior Assistant Editor at The Hindu Business Line, Damodaran has specialized in agri-business and commodities coverage -- a job which, besides involving tracking of price movements and harvest sizes of grains, oilseeds, pulses, sugar and dairy products, has given him ample opportunities to travel, observe, study and learn from people and things on the ground.

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