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OverviewRun Naming Projects like a Pro! All the steps, and the complete methodology, professional naming agencies use to bring a whole management team into agreement on a new company, product or service name. Ideal for the in-house company project when you think you have enough talent - with all the forms and worksheets and checks. To get results. To do the searches. To clear trademark checks. To keep the boss in the loop. Save thousands in legal fees by doing your owns searches right. Understand all the issues in plain English so you know when and how to work with trademark counsel. Have fun finding the perfect, legal, moniker. See how other names have failed or succeeded as you learn all the steps in a process that has proper convergence. Includes a new creative naming supplement too for when you run out of ideas and words. Ideal for the small business who can't afford, and has never seen, a formal creative process to develop a suitable and available name. Full Product DetailsAuthor: Athol M FodenPublisher: Foden Press Imprint: Foden Press Dimensions: Width: 15.20cm , Height: 0.40cm , Length: 22.90cm Weight: 0.131kg ISBN: 9780971015784ISBN 10: 0971015783 Pages: 80 Publication Date: 16 January 2012 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |