Overview

A whirlwind tour through the exciting landscape opening up around digital wireless communication In The Brave New Unwired World, the CEO of one of today's hottest wireless businesses explores the latest thinking and trends in the exciting world of digital wireless communication and boldly predicts the future of this hot new field. He acquaints readers with the amazing technologies involved and the no less amazing profit opportunities opening up around them. Drawing upon his unique access to top management at Nokia, Ericsson, Motorola, Verizon, IBM, Cisco, Psion, Microsoft, and other key players, he profiles those who are vying to be among the first to cash in on the wireless revolution while holding their own against brilliant upstarts, government regulation, and the threat of extinction by competitors who appear from virtually nowhere, at any moment.

Full Product Details

Author:   Alex Lightman ,  William Rojas
Publisher:   John Wiley and Sons Ltd
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 16.30cm , Height: 2.80cm , Length: 23.60cm
Weight:   0.620kg
ISBN:  

9780471441106

ISBN 10:   0471441104
Pages:   336
Publication Date:   20 March 2002
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Out of Stock Indefinitely
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Reviews

...a thoroughly researched and technical piece... (Information Age, July 2002) ...a timely and valuable introduction to the fourth generation of cellular networks... (Infoconomy, 1 July 2002) an interesting insight into the potential future of wireless technology and communications. It's offered with authority and passion... (M2 Best Books, 15 August 2002)

Author Information

ALEX LIGHTMAN is cofounder and CEO of Charmed Technology (www.charmed.com), an MIT Media Lab spin-off. He is also a producer of the company's Brave New Unwired World wireless technology fashion show taking place at Internet World trade shows across the globe. A pioneer in Internet entertainment, Lightman has produced more than fifty Internet-related projects for a variety of clients, including Paramount Pictures, CNN, CNET, CKS, and Silicon Graphics. In addition to overseeing operations at Charmed Technology, Lightman has been a contributing editor to Red Herring magazine and IntellectualCapital.com. In 1999, Lightman was named ""Up-and-Comer"" by Forbes magazine and was recognized by Chief Executive magazine as one of ten ""CEOs of the Future."" In addition, Animation magazine has crowned him a ""cyberguru."" Lightman is a 1983 graduate of MIT. WILLIAM ROJAS is a director and founder of William Benton & Associates, Ltd., a Hong Kong-based business development and industry research consulting firm assisting companies in constructing business strategies in the IT/telecoms/Internet sectors. Over the last five years, Rojas has provided strategic, business development, market research, and systems engineering consulting services for a number of world-class firms, including Ascend/Lucent, Cisco, British Telecom, Hong Kong Land, NEC, Omron, Mitsubishi Corporation, the Japan Import Export Bank, and the National Bank of Ukraine. He is also a contributing senior telecoms analyst for the Economist Intelligence Unit, specializing in the Japanese telecommunications industry. Rojas has worked for a number of large firms, including General Electric, IBM, Reuters, and Nomura Research Institute.

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