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OverviewBrand/Story: Ralph, Vera, Johnny, Billy, and Other Adventures in Fashion Branding examines how a retailer, manufacturer, or designer label grabs an individual’s interest. Fashion branding is not just about specific products. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding—both the medium and the message—and not simply take advertisements and brands at face value. Full Product DetailsAuthor: Joseph H. Hancock (Drexel University, USA)Publisher: Bloomsbury Publishing PLC Imprint: Fairchild Books Dimensions: Width: 15.20cm , Height: 1.40cm , Length: 22.90cm Weight: 0.476kg ISBN: 9781563676222ISBN 10: 1563676222 Pages: 240 Publication Date: 01 December 2009 Audience: College/higher education , Tertiary & Higher Education Format: Paperback Publisher's Status: Out of Print Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of ContentsReviewsOverall, the book provides a helpful introduction to fashion-oriented branding and, though it privileges the reader most willing to move beyond the book and perform independent research, it provides ample food for thought for those interested in the past, present, and future of fashion branding. - Fashion, Society & Popular Culture Author InformationJoseph Hancock is an assistant professor at Drexel University, USA. Tab Content 6Author Website:Countries AvailableAll regions |
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