Overview

Full Product Details

Author:   David M. Higgins (Newcastle University)
Publisher:   Cambridge University Press
Imprint:   Cambridge University Press
Dimensions:   Width: 15.70cm , Height: 2.30cm , Length: 23.50cm
Weight:   0.610kg
ISBN:  

9781107032675

ISBN 10:   1107032679
Pages:   344
Publication Date:   26 May 2018
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1. Geographic origin in the global economy; 2. Firms, indications of geographic origin in the first global economy; 3. Country of origin and agricultural trade during the nineteenth century; 4. Cooperation, country of origin, and agricultural trade during the interwar period; 5. 'Unfair competition' and the British Merchandise Marks Act, 1926; 6. From Paris to London: the international legal framework for the protection of IGOs, c.1880–1945; 7. The evolving international framework for the protection of IGOs after 1945; 8. EU Policy on geographical indications: ambitious, but misguided?; 9. 'Made in' and 'Country of Origin' in the post-1945 period; 10. Reflections on the history of IGOs.

Reviews

'This book provides outstanding multidisciplinary insight on how indications of Geographic Origins emerged, evolved, and globalized during the last two centuries. Higgins's remarkable research on the role of collective action in branding is indispensable for anyone interested in understanding the place of brands in the modern world.' Patricio Saiz, Universidad Autonoma de Madrid 'In this book, David M. Higgins uses a business historian's insight to illuminate the continuing criticality of place origin identifiers in global markets. He traces place origin identifiers back to medieval times, refuting the idea that place image and branding have reached prominence only in the last fifty years. This is a must-read for those interested in international trade, business, marketing and law, political economy, and business history.' Louise A. Heslop, Carleton University, Ontario 'What is the relationship between the regulation of signs of geographic origin (GIs or IGOs) and globalization? In the first systematic account of the history of the protection of GIs, business historian David M. Higgins explores some of the connections and contradictions between the promotion of global markets and the protection of signs of locality from the first wave of globalization to the present day.' Lionel Bently, University Of Cambridge 'David M. Higgins offers a thoroughly researched and illuminating account of the evolution of industries where geographical protection of origin has been central to their development. Covering a long period, from medieval times until the present day, and also different countries and regions, Brands, Geographic Origin and Global Economy delivers unique insights into decision taking and branding strategies carried out by firms, industry associations, and government bodies, among other institutions, to deal with legitimate and illegitimate global competition.' Teresa da Silva Lopes, University of York '[Brands, Geographical Origin, and the Global Economy] provides much-needed clarity as to the origins of branding, indications of origin and GIs. The book does so in a very accessible and multidisciplinary way, making it relevant for various different types of research, and gives access to insight from restricted primary sources. A manuscript that considers the past in such depth can certainly help us understand aspects of the present and thus assist us in defining the future.' Julie Mansuy, European Intellectual Property Review 'This book provides outstanding multidisciplinary insight on how indications of Geographic Origins emerged, evolved, and globalized during the last two centuries. Higgins's remarkable research on the role of collective action in branding is indispensable for anyone interested in understanding the place of brands in the modern world.' Patricio Saiz, Universidad Autonoma de Madrid 'In this book, David M. Higgins uses a business historian's insight to illuminate the continuing criticality of place origin identifiers in global markets. He traces place origin identifiers back to medieval times, refuting the idea that place image and branding have reached prominence only in the last fifty years. This is a must-read for those interested in international trade, business, marketing and law, political economy, and business history.' Louise A. Heslop, Carleton University, Ontario 'What is the relationship between the regulation of signs of geographic origin (GIs or IGOs) and globalization? In the first systematic account of the history of the protection of GIs, business historian David M. Higgins explores some of the connections and contradictions between the promotion of global markets and the protection of signs of locality from the first wave of globalization to the present day.' Lionel Bently, University Of Cambridge 'David M. Higgins offers a thoroughly researched and illuminating account of the evolution of industries where geographical protection of origin has been central to their development. Covering a long period, from medieval times until the present day, and also different countries and regions, Brands, Geographic Origin and Global Economy delivers unique insights into decision taking and branding strategies carried out by firms, industry associations, and government bodies, among other institutions, to deal with legitimate and illegitimate global competition.' Teresa da Silva Lopes, University of York '[Brands, Geographical Origin, and the Global Economy] provides much-needed clarity as to the origins of branding, indications of origin and GIs. The book does so in a very accessible and multidisciplinary way, making it relevant for various different types of research, and gives access to insight from restricted primary sources. A manuscript that considers the past in such depth can certainly help us understand aspects of the present and thus assist us in defining the future.' Julie Mansuy, European Intellectual Property Review

'This book provides outstanding multidisciplinary insight on how indications of Geographic Origins emerged, evolved, and globalized during the last two centuries. Higgins's remarkable research on the role of collective action in branding is indispensable for anyone interested in understanding the place of brands in the modern world.' Patricio Sáiz, Universidad Autónoma de Madrid 'In this book, David M. Higgins uses a business historian's insight to illuminate the continuing criticality of place origin identifiers in global markets. He traces place origin identifiers back to medieval times, refuting the idea that place image and branding have reached prominence only in the last fifty years. This is a must-read for those interested in international trade, business, marketing and law, political economy, and business history.' Louise A. Heslop, Carleton University, Ontario 'What is the relationship between the regulation of signs of geographic origin (GIs or IGOs) and globalization? In the first systematic account of the history of the protection of GIs, business historian David M. Higgins explores some of the connections and contradictions between the promotion of global markets and the protection of signs of locality from the first wave of globalization to the present day.' Lionel Bently, University Of Cambridge 'David M. Higgins offers a thoroughly researched and illuminating account of the evolution of industries where geographical protection of origin has been central to their development. Covering a long period, from medieval times until the present day, and also different countries and regions, Brands, Geographic Origin and Global Economy delivers unique insights into decision taking and branding strategies carried out by firms, industry associations, and government bodies, among other institutions, to deal with legitimate and illegitimate global competition.' Teresa da Silva Lopes, University of York '[Brands, Geographical Origin, and the Global Economy] provides much-needed clarity as to the origins of branding, indications of origin and GIs. The book does so in a very accessible and multidisciplinary way, making it relevant for various different types of research, and gives access to insight from restricted primary sources. A manuscript that considers the past in such depth can certainly help us understand aspects of the present and thus assist us in defining the future.' Julie Mansuy, European Intellectual Property Review '… a substantial, original, and intriguing study … a work of meticulous historical scholarship.' Martin Purvis, The Economic History Review

Advance praise: 'This book provides outstanding multidisciplinary insight on how indications of Geographic Origins emerged, evolved, and globalized during the last two centuries. Higgins's remarkable research on the role of collective action in branding is indispensable for anyone interested in understanding the place of brands in the modern world.' Patricio Saiz, Universidad Autonoma de Madrid Advance praise: 'In this book, David M. Higgins uses a business historian's insight to illuminate the continuing criticality of place origin identifiers in global markets. He traces place origin identifiers back to medieval times, refuting the idea that place image and branding have reached prominence only in the last fifty years. This is a must-read for those interested in international trade, business, marketing and law, political economy, and business history.' Louise A. Heslop, Carleton University, Ontario Advance praise: 'What is the relationship between the regulation of signs of geographic origin (GIs or IGOs) and globalization? In the first systematic account of the history of the protection of GIs, business historian David M. Higgins explores some of the connections and contradictions between the promotion of global markets and the protection of signs of locality from the first wave of globalization to the present day.' Lionel Bently, University Of Cambridge

Author Information

David M. Higgins is a Professor of Accounting and Finance at Newcastle University Business School.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions