Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning

Author:   Elizabeth Hirschman (Rutgers University, USA)
Publisher:   Taylor & Francis Ltd
ISBN:  

9781032242569


Pages:   108
Publication Date:   13 December 2021
Format:   Paperback
Availability:   In Print   Availability explained
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Branding Masculinity: Tracing the Cultural Foundations of Brand Meaning


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Author:   Elizabeth Hirschman (Rutgers University, USA)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.167kg
ISBN:  

9781032242569


ISBN 10:   1032242566
Pages:   108
Publication Date:   13 December 2021
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Elizabeth C. Hirschman is a Professor of Marketing at the University of Virginia’s College at Wise, USA. She is the author of over 250 scholarly publications in the fields of consumer behavior, marketing, advertising, semiotics, social psychology, psychology and anthropology. She is a Past President and Fellow of the Association for Consumer Research and has been named as one of the most cited persons in the field of business and economics by the Institute for Scientific Information.

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