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OverviewFull Product DetailsAuthor: Timeka N. TounselPublisher: Rutgers University Press Imprint: Rutgers University Press Dimensions: Width: 15.20cm , Height: 1.80cm , Length: 22.90cm Weight: 0.004kg ISBN: 9781978829916ISBN 10: 1978829914 Pages: 182 Publication Date: 17 June 2022 Recommended Age: From 18 to 99 years Audience: General/trade , College/higher education , Professional and scholarly , General , Tertiary & Higher Education Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsPrologue Introduction: Black Women and the Twenty-First Century Image Economy Chapter 1: The Black Woman that Essence Built Chapter 2: Self-Branding Black Womanhood: The Magic of Susan L. Taylor Chapter 3: Marketing Dignity: The Commercial Grammar of Black Female Empowerment Chapter 4: Beyond Magic: Black Women Content Creators and Productive Vulnerability Epilogue Acknowledgements Notes Selected Bibliography IndexReviews"""Branding Black Womanhood unearths the untold histories of the now-ubiquitous, commercial concept of 'Black Girl Magic.' With clear and compelling prose, Timeka Tounsel thoughtfully tells the story of how representations of Black women as 'magic' both provides Black women with empowerment and delivers a sparkly image that can seriously undercut Black women's need for care.""--Ralina L. Joseph ""author of Generation Mixed Goes to School: Listening to Multiracial Kids""" “Branding Black Womanhood unearths the untold histories of the now-ubiquitous, commercial concept of 'Black Girl Magic.' With clear and compelling prose, Timeka Tounsel thoughtfully tells the story of how representations of Black women as 'magic' both provides Black women with empowerment and delivers a sparkly image that can seriously undercut Black women’s need for care.”— Ralina L. Joseph, author of Generation Mixed Goes to School: Listening to Multiracial Kids Author InformationTIMEKA N. TOUNSEL is an assistant professor of African American studies and media studies at Pennsylvania State University. Tab Content 6Author Website:Countries AvailableAll regions |
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