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OverviewFull Product DetailsAuthor: Nicole KarapanagiotisPublisher: Indiana University Press Imprint: Indiana University Press Weight: 0.594kg ISBN: 9780253054883ISBN 10: 0253054885 Pages: 288 Publication Date: 06 April 2021 Audience: Professional and scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsAcknowledgments Note on Transliteration Introduction 1. A Brief History of ISKCON: 1965-present 2. Contextualizing the Krishna Branders 3. Krishna Gets a New PR Team: Branding ISKCON as a Meditative Social Club 4. Branding ISKCON as the Heart of Yoga 5. Krishna West: ISKCON Must Be Reinvented, Not (Just) Rebranded Conclusion Glossary Bibliography IndexReviewsKarapanagiotis skillfully examines the complex dynamic of a movement that originated in India with the specific mission of spreading throughout North America and Europe that eventually alienated its target converts. . . . This book will clearly be very useful for scholars of new religions, who will make up the majority of those wanting to know what happened with ISKCON after the lawsuits and scandals of the 1970s and 1980s. Students and scholars of religion and marketing in general will also find this book worth reading. However, it will also appeal more widely to a general audience because it is a well written and carefully argued study. -- Susannah Crockford * Nova Religio * Author InformationNicole Karapanagiotis is Assistant Professor of Religion at Rutgers University, Camden, NJ. Tab Content 6Author Website:Countries AvailableAll regions |
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