Overview

When your brand is performative, you fracture under pressure. But when your brand is you, you become unshakeable. In BrandYOU, creative strategist and branding expert Jo Starling shares her raw, riveting journey through betrayal, burnout, and rediscovery -- a journey that led to the development of Atomic-Level Branding (ALB). This is not another how-to book on logos or polished online personas. It's a deeply human guide to uncovering the core frequency you were born with -- and aligning every aspect of your public and private identity with that truth. From the wreckage of cancel culture to the revelation of unshakeable authenticity, this book offers a radical new model of personal branding for founders, creatives, thought leaders, and anyone exhausted by performance. It's time to stop building brands from the outside in. It's time to tune into the one you already carry -- and amplify it with resonance, courage, and clarity. This isn't personal branding. It's homecoming.

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