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OverviewFull Product DetailsAuthor: Thomas Brown , Freddie OssbergPublisher: Kogan Page Ltd Imprint: Kogan Page Ltd ISBN: 9780749481186ISBN 10: 0749481188 Pages: 240 Publication Date: 03 September 1998 Audience: College/higher education , Professional and scholarly , Tertiary & Higher Education , Professional & Vocational Format: Paperback Publisher's Status: Forthcoming Availability: Not yet available  This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release. Table of ContentsSection - ONE: Why Things Have to Change; Section - TWO: Demystifying All This Content Speak; Section - THREE: Plotting Your Content Journey; Section - FOUR: Key Enablers for Success; Section - FIVE: The Tools to Make it Manageable; Section - SIX: Marathon, Not a SprintReviewsAuthor InformationThomas Brown is a consultant and executive advisor who is passionate about marketing and digital transformation. Formerly Director of Strategy and Marketing at CIM, he has been the architect of more than 35 major research and thought leadership initiatives. As founder of ThinkStuff, he now consults across financial services, education, non-profit, media and marketing services. Freddie Ossberg is the founder and CEO of Raconteur Media, the specialist content people and publishers of special reports for The Times' premium professional audience for almost a decade. He has unique expertise forged at the intersection of brands and media. Tab Content 6Author Website:Countries AvailableAll regions |
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