Brand Storytelling in the Digital Age: Theories, Practice and Application
Author:   S M A Moin
Publisher:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
ISBN:  

9783030590840


Pages:   100
Publication Date:   27 October 2020
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Brand Storytelling in the Digital Age: Theories, Practice and Application


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Author:   S M A Moin
Publisher:   Springer Nature Switzerland AG
Imprint:   Springer Nature Switzerland AG
Edition:   1st ed. 2020
Weight:   0.454kg
ISBN:  

9783030590840


ISBN 10:   3030590844
Pages:   100
Publication Date:   27 October 2020
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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S M A Moin is Associate Head of Research and Scholarship at Coventry University London, UK. He is an interdisciplinary researcher interested in storytelling, branding, trust, creativity and purposeful leadership. Moin spent 23 years in different industries including navy, media, publishing, and financial services before his third transformation into academia.

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