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OverviewFull Product DetailsAuthor: G. Michael Maddock , Luisa C. Uriarte , Paul B. BrownPublisher: John Wiley & Sons Inc Imprint: John Wiley & Sons Inc Dimensions: Width: 14.70cm , Height: 2.30cm , Length: 22.40cm Weight: 0.367kg ISBN: 9780470643594ISBN 10: 0470643595 Pages: 240 Publication Date: 06 May 2011 Audience: General/trade , General Format: Hardback Publisher's Status: Active Availability: Out of stock  The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available. Table of ContentsReviewsAuthor Information"G. MICHAEL MADDOCK is the founding partner and Chairman of Maddock Douglas (www.maddockdouglas.com) a ninety-person consulting firm whose mission is to conceptualize, design, build, and launch new products and brands that have a high probability of success. Their clients include Allstate, Cargill, ESPN, Hess, International Paper, Johnson & Johnson, Mohegan Sun, Procter & Gamble, Schering-Plough, and Unilever. Maddock, a frequent speaker at marketing and innovation conferences worldwide, is also coauthor of the ""Innovation Engine"" column on BusinessWeek.com. LUISA C. URIARTE is partner and Executive Vice President of Maddock Douglas where she oversees the insights and research functions for the firm. Luisa has more than twenty years of experience in managing research and marketing consulting projects of international scope. PAUL B. BROWN is a longtime contributor to the New York Times. A former editor and writer for BusinessWeek, Forbes, and Inc., Brown is the author or coauthor of numerous bestsellers, including Customers for Life, written with Carl Sewell, which has sold more than 1 million copies worldwide." Tab Content 6Author Website:Countries AvailableAll regions |
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