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In Brand New China, Jing Wang uses Chinese advertising as an optic through which to scrutinize this tension between Eastern and Western approaches to the market...Her book is a thoroughly enjoyable and well-written tour d'horizon of branding and advertising strategy. -- John Feffer The Nation 20080218 Brand New China uses the methodology and perspectives of cultural analysis to produce a detailed study of branding and advertising in China...The book is original, well researched and based on a wide-ranging appreciation of both popular and literary Chinese culture. -- Delia Davin Times Higher Education Supplement 20080313 Brand New China blurs the line between storytelling and statistical analysis, making for an interesting, complex read...Think of Freakonomics crossed with your freshman year anthropology textbook crossed with a business meeting--no-nonsense, analytical, and frequently surprising...Wang brings China forth as an individualistic consumer culture that may shock Western readers with both its idiosyncrasies and parallels to Western markets. She offers insight on what is today an immensely important piece of the international puzzle, and cleverly pulls together the psychological and traditional elements of commercial culture to create a well-rounded, illuminating read. -- Rachel Smucker popmatters.com 20080305 This book is not only important to professionals and scholars with an interest in China--Brand New China will be a valuable resource for anyone interested in the future of advertising. -- Christina Spurgeon International Journal of Advertising 20090306

In Brand New China, Jing Wang uses Chinese advertising as an optic through which to scrutinize this tension between Eastern and Western approaches to the market...Her book is a thoroughly enjoyable and well-written tour d'horizon of branding and advertising strategy. -- John Feffer The Nation 20080218 Brand New China uses the methodology and perspectives of cultural analysis to produce a detailed study of branding and advertising in China...The book is original, well researched and based on a wide-ranging appreciation of both popular and literary Chinese culture. -- Delia Davin Times Higher Education Supplement 20080313 Brand New China blurs the line between storytelling and statistical analysis, making for an interesting, complex read...Think of Freakonomics crossed with your freshman year anthropology textbook crossed with a business meeting--no-nonsense, analytical, and frequently surprising...Wang brings China forth as an individualistic consumer culture that may shock Western readers with both its idiosyncrasies and parallels to Western markets. She offers insight on what is today an immensely important piece of the international puzzle, and cleverly pulls together the psychological and traditional elements of commercial culture to create a well-rounded, illuminating read. -- Rachel Smucker popmatters.com 20080305

Author Information

Jing Wang (1950-2021) was Professor of Chinese Media and Cultural Studies, S. C. Fang Professor of Chinese Language and Culture, and Director of the New Media Action Lab at the Massachusetts Institute of Technology. She received fellowships from the Radcliffe Institute of Advanced Studies, the National Humanities Center, and the Chiang Ching-Kuo Foundation, and was a recipient of the Overseas Distinguished Professor Award given by China's Ministry of Education. She was the Founder and Secretary General of NGO2.0, a nonprofit in China specializing in technology-driven and social media-powered activism, and was the author of Brand New China: Advertising, Media, and Commercial Culture; The Story of Stone; and High Culture Fever: Politics, Aesthetics, and Ideology in Deng's China.

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