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OverviewFull Product DetailsAuthor: Max BlackstonPublisher: Taylor & Francis Ltd Imprint: Routledge Weight: 0.362kg ISBN: 9781138039810ISBN 10: 1138039810 Pages: 142 Publication Date: 26 March 2018 Audience: College/higher education , Professional and scholarly , Postgraduate, Research & Scholarly , Professional & Vocational Format: Hardback Publisher's Status: Active Availability: In Print  This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of Contents1. What are Brands' Attitudes 2. The Theory of Relational Branding 3. Relationships with Packaged Goods Brands 4. Relationships with Prestige Brands 5. Consumer Brand Relationships and Risk 6. Relationships with Corporate Brands 7. Universal Brand Relationships 8. Modeling CBR and the Value of Branded Businesses Appendix: Researching Brand RelationshipsReviewsAuthor InformationMax Blackston is a founding partner at BlackBar Consulting, USA. He is a brand strategist, market researcher, and consumer psychologist with a long track record of innovation in the consumer sciences. His work, where he conceptualized the first original theory of consumer brand relationships, has gained wide recognition both in the academic world and by fellow practitioners, and has been published and reprinted in many countries. Tab Content 6Author Website:Countries AvailableAll regions |
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