Brand Islam: The Marketing and Commodification of Piety

Author:   Faegheh Shirazi
Publisher:   University of Texas Press
ISBN:  

9781477309469


Pages:   294
Publication Date:   02 August 2016
Format:   Paperback
Availability:   In Print   Availability explained
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Brand Islam: The Marketing and Commodification of Piety


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Author:   Faegheh Shirazi
Publisher:   University of Texas Press
Imprint:   University of Texas Press
Dimensions:   Width: 15.20cm , Height: 2.00cm , Length: 22.90cm
Weight:   0.426kg
ISBN:  

9781477309469


ISBN 10:   1477309462
Pages:   294
Publication Date:   02 August 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Acknowledgments Introduction Chapter 1. Islamophobia and Western Culture Chapter 2. Islam and the Halal Food Industry Chapter 3. Halal Slaughtering of Animals: Perils and Practices Chapter 4. Marketing Piety: Hijabi Dolls and Other Toys Chapter 5. Halal Cosmetics and Skin Care: The Islamic Way to Beauty Chapter 6. Islamic Dress and the Muslim Fashion Industry: Halal Fashion Chapter 7. Sportswear, Lingerie, and Accessories—the Islamic Way Conclusion Notes Bibliography Index

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Plenty of books have addressed the staggering market potential of halal goods from a financial perspective, but <cite>Brand Islam stands out for its social focus, in particular on the consumption and marketing of products to Muslims ... it makes for fascinating reading. The National


Author Information

Faegheh Shirazi is a professor in the Department of Middle Eastern Studies at the University of Texas at Austin. Her previous books include Muslim Women in War and Crisis: From Reality to Representation.

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