Overview

Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line been information and influence. With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs. AUTHOR: Brian Clegg is a popular science writer whose Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for Science Books. He has written for publications including Nature, The Times and BBC Focus.

Full Product Details

9781837731503

Table of Contents

Reviews

Once again, Brian Clegg has his finger on the pulse of what's going on in the world. If you want to throw off your chains and live a life as a free agent, you need to recognise how you are being manipulated. That means reading this timely and important book. * Marcus Chown, author of A Crack in Everything *

Once again, Brian Clegg has his finger on the pulse of what's going on in the world. If you want to throw off your chains and live a life as a free agent, you need to recognise how you are being manipulated. That means reading this timely and important book. * Marcus Chown, author of A Crack in Everything * If I say that Brian Clegg's book is eye-opening, thought-provoking and consistently entertaining, am I just brainjacking you into reading it? You won't know until you try - but I'm confident that you won't regret it. A splendid, timely survey of all the ways our minds can be nudged, coerced and hoodwinked, Brainjacking will leave you more discerning and better equipped to make up your own mind. * Philip Ball, science writer * It seems that every minute we risk drowning in a flood of information, misinformation, disinformation, fake news, influencers, alternative facts, misleading advertising, devious marketing and downright trickery - so much that it's easy to despair. In Brainjacking, Brian Clegg shows us how to be on our guard, but also reassures us that the information that bombards us is all part of the one thing that makes us human - the ability to tell stories and engage with them. Essential reading for a post-truth world. * Dr Henry Gee, award-winning author of A (Very) Short History of Life on Earth *

Author Information

Brian Clegg is a popular science writer whose Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for Science Books. He has written for publications including Nature, The Times and BBC Focus.

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available