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OverviewChronicles the remarkable story of how Mike Bloomberg created a media empire. Dismissed from Salomon Brothers in 1981, Bloomberg immediately took his money and acerbic personality and started Bloomberg Financial Services. Bolstered by a $30 million investment from Merrill Lynch, the company and the visionary man behind it continue to baffle the pundits who predicted its quick demise. Full Product DetailsAuthor: Michael R. Bloomberg , Matthew WinklerPublisher: John Wiley and Sons Ltd Imprint: John Wiley & Sons Inc Edition: New edition Dimensions: Width: 15.30cm , Height: 1.90cm , Length: 22.70cm Weight: 0.392kg ISBN: 9780471208884ISBN 10: 0471208884 Pages: 272 Publication Date: 27 August 2001 Audience: General/trade , College/higher education , Professional and scholarly , General , Undergraduate Format: Paperback Publisher's Status: Out of Stock Indefinitely Availability: In Print  Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock. Table of Contents"The Last Supper: The Thrill of Getting Fired: Tarrytown 1981. Capitalism, Here I Come: School, Work, and Hard Knocks. I Love Mondays: Entrepreneurship: Vocation and Avocation. We Can Do That: Elementary Journalism, Not Rocket Science. ""No"" Is No Answer: Establishment Ignorance and Arrogance. Money Talks: Textbook Multimedia. Computers for Virgins: Technology: Politics and Promises. Management 101: The Bloomberg Way. Coming Up Next: America's a Wonderful Country. Out of the Office: Character and Consistency. Wealth, Wisdom, and Work: Philanthropy and Public Service. Afterword. Index."ReviewsIn 1982, after being fired from his first job with Salomon, the author took his hefty termination compensation and started Bloomberg Financial Services with financial backing from Merrill Lynch. Now it is a major player - a $800 million media empire spanning magazines, on-line financial services and business news on television. The company's services keep track of the world's financial markets and it has gone on to give large, well-established organisations such as Reuters something to worry about. This book (written with help from Matthew Winkler) was first published in 1997 and is now re-issued in paperback with a new preface to coincide with the author's candidacy for mayor of New York City in the 2001 elections. Bloomberg makes no secret of why he wrote it: he wanted to see his name in print and he wanted his firm's name in every bookshop, but he also wanted to say something of practical value to others, particularly those starting in business. And the book certainly makes his idiosyncratic style clear. His offices have no partitions and are totally open plan. There are no job titles and his best thinking seems to be done on rollerblades in New York's Central Park. Yet growth has been proceeding at 40% annually. His methods seem to work. The style is journalistic and punchy, the content entertaining and informative and you get a real feeling of a man who revels in his work, gets to the nub of things and makes success happen. The approaches are very personal, and may be difficult for others to emulate, but the picture painted of this area of business, of Wall Street and of entrepreneurial flair in full flight is well presented. (Kirkus UK) Author InformationMICHAEL BLOOMBERG is CEO and Founder of Bloomberg L.P., a global media company that encompasses the Bloomberg Professional service, a leading provider of online financial information; Bloomberg News, a wire service providing news stories to leading newspapers worldwide; Bloomberg Radio, a 24-hour news radio station which is distributed internationally; Bloomberg Television, a global financial television network; www.bloomberg.com and Bloomberg Publishing, which includes Bloomberg Press and the magazines, Bloomberg Personal Finance and Bloomberg Markets. MATTHEW WINKLER, a former reporter for the Wall Street Journal, is founder and Editor in Chief of Bloomberg News. Tab Content 6Author Website:Countries AvailableAll regions |
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